In the old days, there were tools/snippets like email your friend, recommend to you friend where you place a form on your web pages to ease the reader to send the web page URL to their friend. However, with so much of email spamming today, readers are not feeling safe to enter email address in public web pages, this excellent tool of marketing a website become less popular.
The beauty of internet is that there are always new ideas evolving everyday, online bookmarking sites like digg.com, del.icio.us, technorati etc. are products of web 2.0 where the focus is on 'sharing', sharing between friends, between people you know or don't known. Bloggers uses these bookmarking tools to the maximum and the results are very encouraging. You should not missed out such essential tools in your web pages, it is going to help a lot in driving quality traffic to your website.
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